Email Segmentation & Customer Profiling

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Narrow down the decision makers by asking the below questions:
  • In what city, state or country is my customer in?
  • In which industry?
  • How big of a team should my client’s company have?
  • How much revenue should they be generating?
  • Who can make the decision to buy my product in that company? (who’s the decision maker responsible for buying your type of services/products
  • Are they VC/Angel-backed?
  • When was the company founded?
  • Do they use a specific technology?

This allows you to have really small subsets which are easy to reach and establish a relationship with.
To me, a great target would be something like:

  • VP of Sales in companies:
  • that provide IT services
  • with a headcount above 50 and less than 200
  • in California

Once you figure out and decide upon certain criteria, you’re going to have to figure out a way to build prospect lists.

Facts

32% of marketers say segmenting their email database is one of their organization's top objectives in the next 12 months. Furthermore, 52% of marketers say they have a great need to improve email database segmentation. So if you aren't slicing and dicing your email database into various segments and tailoring the content in your emails to those individual groups of contacts, we think you could see some less convincing results.

39% of marketers who segmented their email lists experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and greater revenue. And as you can see, the list goes on.

Email Segmentation & Customer Profiling

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